Which of the following is not a strategy by media firms to deal with uncertainties in media production?

A. using stars
B. copying past hits
C. producing sequels
D. discovering local talents


D. discovering local talents

Communication & Mass Media

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Outline two questions you want to ask yourself when it comes to evaluating the measurement section of a campaign.

What will be an ideal response?

Communication & Mass Media

Select the pro-social behavior alteration technique from the list below:

a. You will make others unhappy if you don't comply. b. It's a policy. c. All of your friends are doing it. d. You said you would try this time.

Communication & Mass Media

In organizing her message, Rachel was ready to provide support for her main propositions. Which of the following is NOT a major source of support that Rachel could use?

A. Illustrations B. PowerPoint C. Authority D. Statistics E. Definitions

Communication & Mass Media

Miller, Stiff, and Ellis discovered that human service workers' level of empathic concern had a positive influence on their

A. communicative responsiveness B. burnout level C. emotional contagion D. turnover E. none of the above

Communication & Mass Media