The state of Colorado runs an ad which shows an obviously scared third grader getting ready to go on stage for his first public stage appearance. He is dressed as a carrot. The ad tells the reader that being a third grader is much more stressful than we remember and causes us to feel great sympathy for the child dressed in the ridiculous costume. The tag line at the end of the ad reads, "Your kids need a carefree Colorado vacation as much as you do." This is an example of a
A. fear technique.
B. dramatization technique.
C. scientific evidence technique.
D. testimonial technique.
E. personality symbol technique.
Answer: B
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Which of the following statements is NOT correct?
a. The voucher system is used to improve control over cash disbursements. b. The sum of the paid vouchers represents the voucher payable liability of the firm. c. The voucher system permits the firm to consolidate payments of several invoices on one voucher. d. Many firms replace accounts payable with a voucher payable system.
Which of the following conflict-handling styles is when both parties confront the issue directly and discuss alternative courses of action?
A. obliging B. avoiding C. compromising D. integrating
Give an example of a service firm that uses service recovery to compensate for overbooking and discuss how the firm compensates
What will be an ideal response?
You purchased a new cordless drill from Sears and during the sales transaction you provided the salesperson with your e-mail address. Now, periodically you receive e-mail advertisements from Sears about products the company thinks you would be interested in. This type of advertising communication is called ________ marketing.
Fill in the blank(s) with the appropriate word(s).