Briefly describe the macromodel of the marketing communications process
What will be an ideal response?
The macromodel of the communications process has nine key factors in effective communication. Two represent the major parties — sender and receiver. Two represent the major tools — message and media. Four represent major communication functions — encoding, decoding, response, and feedback. The last element in the system is noise, random and competing messages that may interfere with the intended communication. Senders must know what audiences they want to reach and what responses they want to get. They must encode their messages so the target audience can decode them. They must transmit the message through media that reach the target audience and develop feedback channels to monitor the responses. The more the sender's field of experience overlaps that of the receiver, the more effective the message is likely to be.
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Which approach to management communication is characterized by the interdependence of jobs, organizations, and people?
A. scientific management B. human relations C. contingency D. all of these
Omni Insurance Company violates a state licensing statute when selling an insur¬ance policy to Petra, in whose state Omni is not licensed to sell insurance. As a member of the class of persons protected by the statute, Petra can
a. do nothing with respect to the policy. b. enforce the policy or recover the amount of the premiums paid. c. only enforce the policy. d. only recover the amount of the premiums paid.
Defining a narrow range for information output in an exception report is an example of bias through:
A) graphics. B) setting limits. C) sorting. D) None of the above.
The customer relationship management (CRM) feature known as _____ is used to manage call centers and help desks and can sometimes answer customers' queries automatically
Fill in the blank(s) with correct word