In your regular goods and services consumption activities, you purchase products for resale and for use in your daily operations. You also purchase products that you will use to produce other products. Based on this information, which of the following best describes the type of market you are part of?
A. B2C market
B. Business market
C. Consumer market
D. Institutional market
E. Reseller market
Answer: B
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All of the following are forms of utility created by marketing processes except ________.
A. time utility B. price utility C. place utility D. possession utility E. form utility
Which of the following statements is CORRECT?
A. An example of an externality is a situation where a bank opens a new office, and that new office causes deposits in the bank's other offices to increase. B. The NPV method automatically deals correctly with externalities, even if the externalities are not specifically identified, but the IRR method does not. This is another reason to favor the NPV. C. Both the NPV and IRR methods deal correctly with externalities, even if the externalities are not specifically identified. However, the payback method does not. D. Identifying an externality can never lead to an increase in the calculated NPV. E. An externality is a situation where a project would have an adverse effect on some other part of the firm's overall operations. If the project would have a favorable effect on other operations, then this is not an externality.
The statement, "Even our most popular European tours show no increase in enrollment, despite heavy promotion" is an example of the ____ part of a problem statement.
A. size and scope B. problem summary C. symptom D. consequences
The Sarbanes-Oxley Act of 2002 requires the chief executive officer of a publicly-traded corporation to _____.?
A. ?keep confidential the procedures used to construct and report financial statements. B. ?certify financial reports that are submitted to the Securities and Exchange Commission. C. ?pursue interests that result in large gains for them and large losses for stockholders D. ?oversee the corporation's audit and attest the audit report E. ?render an unbiased (independent) opinion concerning the firm's financial statements