Which of the following is a major advantage of personal selling?
A. reduced salesforce/management conflicts
B. wide reach
C. reduced sales cost
D. consistency of messages
E. lack of distraction
Answer: E
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Procter & Gamble's introduction of All-Temperature Cheer laundry detergent in Japan was a flop at first
The problem was that Japanese women wash clothes in cold water–either tap water or leftover bath water–so they don't care about all-temperature washing (which is a big selling point in the United States). Also, Cheer was first introduced in Japan at a time when the market for fabric softeners in Japan was rapidly expanding. However, when Japanese housewives added lots of fabric softener to the water, Cheer didn't produce many suds (Americans don't use as much fabric softener). P&G reformulated the product so it wouldn't be affected by fabric softeners, and ads for Cheer in Japan pledged superior cleaning in cold water, not all temperatures. Which of the following might have helped P&G avoid the initial problems with Cheer? A) Maslow's hierarchy B) high vs. low context culture C) diffusion of innovation D) self-reference criterion E) polycentric orientation
Answer the following statements true (T) or false (F)
1.Expression–privacy is the dialectical tension that is associated with how much we choose to reveal about our relationship versus how much we conceal. 2.When working through dialectical tensions and you practice denial, you respond to one pole of a dialectical challenge while ignoring the other. 3.David has realized that he seems to be caught in a repetitive cycle of alternating tensions, causing him to move repeatedly from one side of the dialectic to the other. David is experiencing spiraling alternation. 4.Lonnie and Tammy Jo tend to isolate different relationship aspects and deal with them in separate situations of relational life. Lonnie and Tammy Jo are engaging in denial. 5.Jeri has come to realize that if she gets careless, expecting a relationship to take care of itself, her relationship with Simon could end up suffering from a lack of nourishment and could end. Jeri is concerned with relationship maintenance.
To avoid becoming dependent on a toxic leader,
A. adopt a protective position B. learn to be reactive C. let individuals self-select for leadership positions D. demand leaders who tell the truth
A major advantage of a salary plus commission plan in comparison to a straight-commission plan to the employee is _____
a. higher possible overall compensation b. greater incentive to increase productivity c. greater flexibility in payment options d. greater stability of earnings