The number of people, households, or businesses in a target market who are exposed to a media vehicle or message schedule at least once during a given time period is:
A) reach
B) frequency
C) demographics
D) impressions
A
Business
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The presence of a SPLMS effectively guarantees program integrity
Indicate whether the statement is true or false
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Expensing a building in the year of purchase represents an abuse of which of the following accounting conventions?
a. Full disclosure b. Cost-benefit c. Conservatism d. Consistency
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Which of the following is the term for resellers, brokers, and facilitators that improve the effectiveness of a marketing channel?
A) third-party logistics providers B) channel leaders C) channel intermediaries D) logistics managers E) consignees
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The recording of cash receipts to the cash account will be done by debiting the account
Indicate whether the statement is true or false
Business