In its broadest sense, political argumentation is

a. distinct among types of argumentation.
b. synonymous with argumentation per se.
c. everything that is said in Congress.
d. not truly argumentation at all.


B

Communication & Mass Media

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a. the attribution bias b. cognitive complexity c. interpersonal scripts d. labeling

Communication & Mass Media

Who championed positioning?

A) David Ogilvy B) Wayland Ayer C) Jack Trout D) Jim Vicary

Communication & Mass Media

Amber was delivering a presentation on her organization's growth prospects for the following quarter. During her speech, she tried to make the session as conversational as possible

This helped her audience relate to her and the content of her message. What method of proper word selection Amber may have used? a. Use of personal pronouns b. Use of jargon c. Use empty phrases d. Use exact numbers

Communication & Mass Media

Chris is a nuclear physicist. At work, she is very good at her job, and she is in high demand for special top-secret projects because she is so talented. She never talks work outside of her job because it is top-secret

Her friends know her as one who is best at keeping a secret. Chris has _____ power at work and _____ power at home. A. reward/coercive B. coercive/referent C. legitimate/expert D. expert/referent

Communication & Mass Media