Who championed positioning?
A) David Ogilvy
B) Wayland Ayer
C) Jack Trout
D) Jim Vicary
Answer: C
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The acronym DESC stands for which words?
A. Determine, Express, Speak, Confirm B. Define, Examine, Specify, Content C. Describe, Express, Specify, Consequences D. none of the above
What did Fritz Heider mean when he described us as "naive psychologists"?
What will be an ideal response?
Demographics are defined as
a. arguments the publisher can use to demolish the messages b. descriptive characteristics about the people you are targeting c. attitudes, values, and beliefs held by the people you are targeting d. the hobbies, activity participation, and voter preference of people you target
You are the owner of a small company. It has come to your attention that there is an 'office romance' occurring in your company. Currently your organization has no policies to address such relationships. Please discuss the following questions
Base your answers on the theories and concepts presented in your text. Do you think you should put some type of policy in place that addresses such relationships? Why or why not? If you answered yes, what elements would you include in such a policy? What will be an ideal response?