Both data-mining and OLAP software are often integrated into _____ for the purpose of collecting business intelligence about customers.
A. SCM systems
B. ERP systems
C. CRM systems
D. HRM systems
Answer: C
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The ratio of net income to net sales is the relationship presented by the ______________ ratio
Fill in the blank(s) with correct word
A correlation coefficient is an index number constrained to fall between the range of:
A) 0 to 1.00 B) 0 to 100 C) -1.00 to +1.00 D) .05 to .95 E) none of the above; it is not constrained
Why does direct-mail marketing most likely remain a popular promotional tool for marketers?
A) It does not disturb consumers enrolled in the Do Not Call Registry. B) It provides something tangible for people to keep. C) It builds long-term customer relationships. D) It involves very low marketing costs. E) It reaches the consumer very quickly.
Two basic ways to understand the role of leadership are to provide direction for a collection of individuals and to
A. integrate a group. B. organize workers for production. C. link top management with workers. D. limit the freedom of individual group members.