Edward Bernays, a founder of the profession called PR, says it is a two-way street in which these two elements integrate with each other:
a. objectives and goals
b. goals and relevance
c. leadership and the public
d. publics and goals
c. leadership and the public
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Joseph __________ organized the first newspaper sports department in the 1880s
Fill in the blank with correct word
Communication that occurs within you is known as:
A. intrapersonal communication. B. small-group communication. C. public communication. D. interpersonal communication.
Which approach to knowing characterizes the research undertaken using the Narrative Paradigm?
A. critical B. interpretive/hermeneutic C. phenomenological D. positivistic/empirical
The explanation of how individuals make media and content choices based on expectations of reward and effort required is the
A. cost-benefit ratio. B. media-use model. C. fraction of selection. D. synergy-to-effort equation.