Edward Bernays, a founder of the profession called PR, says it is a two-way street in which these two elements integrate with each other:
a. objectives and goals
b. goals and relevance
c. leadership and the public
d. publics and goals
c. leadership and the public
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Communication that occurs within you is known as:
A. intrapersonal communication. B. small-group communication. C. public communication. D. interpersonal communication.
Joseph __________ organized the first newspaper sports department in the 1880s
Fill in the blank with correct word
The explanation of how individuals make media and content choices based on expectations of reward and effort required is the
A. cost-benefit ratio. B. media-use model. C. fraction of selection. D. synergy-to-effort equation.
Which approach to knowing characterizes the research undertaken using the Narrative Paradigm?
A. critical B. interpretive/hermeneutic C. phenomenological D. positivistic/empirical