Social media platforms permit faster and more personal communication between companies and their customers than do traditional media platforms
Indicate whether the statement is true or false
TRUE
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Paul university quidditch team has won the regional championship cup the past three years. Tomorrow is this year’s championship, and Harry thinks the team should watch some old tape to reinforce the strategy. Paul believes the team will have no problem; they have handedly won the past few years and nothing can stop them. What symptom of groupthink is Paul experiencing?
A. illusion of invulnerability B. inherent morality C. stereotyping D. collective rationalization
Many marketers now embrace a ________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing
A) total market B) cultural marketing C) viral marketing D) social marketing E) cause marketing
Which of the following is NOT true of effective stories?
a. They can pass on understandings and dreams. b. They are often a bit dry. c. They can help bridge barriers. d. They can bring people psychologically closer.
In 2003, when France refused to join the U.S. military operation in Iraq, many U.S. consumers refused to eat french fries, so clever marketers renamed them freedom fries. What obstacle were these marketers trying to overcome?
A. foreign boycott B. sociocultural bias C. cultural fit D. xenophobia E. consumer ethnocentrism