Analogies are divided into hypothetical and literal types

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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Aristotle, the Greek philosopher said, « Knowing yourself is the beginning of all __________. »

a. talent. b. happiness. c. wisdom. d. success.

Communication & Mass Media

News conferences are called by public relations directors where some interaction with the news media needs to take place

Indicate whether the statement is true or false

Communication & Mass Media

The most important consideration in preparing any type of advertising copy is __________

a. credibility of the audience b. effectiveness in achieving your purpose c. humor in the message d. none of the above

Communication & Mass Media

Which statement about future-oriented cultures is NOT true?

A) Tomorrow or some other moment in the future is the most important. B) Current activities are accomplished for the potential future benefits that might be obtained. C) Fate is at least partially in their own hands and therefore they can control the consequences of their actions. D) none of the above.

Communication & Mass Media