The Americans for Balanced Energy Choices has spent $1.3 million on billboard, newspaper, television and radio ads to rally public support for coal-fired electricity. The council has developed a(n) _____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.
A. promotional strategy
B. tactic for communication
C. mass aggregation strategy
D. communication objective
E. informative strategy
Answer: A
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How should these stock rights be treated in the earnings per share calculation for the year ending December 31 . 2013?
a. The stock options are antidilutive and should not be included either in basic or diluted earnings per share. b. The stock options are dilutive and should be included in diluted earnings per share in the amount of 77 shares. c. The stock options are dilutive and should be included in diluted earnings per share in the amount of 2,000 shares. d. The stock options are dilutive and should be included in diluted earnings per share in the amount of 333 shares.
The causal method of forecasting uses historical data on independent variables (such as promotional campaigns and economic conditions) to predict the demand of dependent variables (such as sales volume)
Indicate whether the statement is true or false
The SCOR model focuses on the supply chain processes of planning, making, sourcing, delivering, and returning
Indicate whether the statement is true or false
When a firm utilizes multichannel distribution, a sales channel report-which lists unit or dollar volume sales for each channel-can help a marketing manager monitor the performance of each channel.
Answer the following statement true (T) or false (F)