Demographic segmentation is one of the most popular segmentation approaches because ________.
A. the demand for all kinds of products is determined by where a person lives
B. the needs and wants of customers remain constant based on demographic differences
C. it uses easily identifiable characteristics of human populations such as lifestyle
D. it takes into account the climate of different regions.
E. it is relatively easy to measure the variables used in this approach to segmentation
Answer: E
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The Chief Financial Officer (CFO) of your company has asked you to help her develop a cost control report to be distributed within the company. She wants your input concerning what she should think about before developing such a report. Discuss the significant points, in detail, the CFO should consider before the cost control report is prepared
Which of the following is true?
A) If using the double-declining-balance the total amount of depreciation expense during the life of the asset will be the highest. B) If using the units-of-production method, it is possible to depreciate more than the depreciable cost. C) If using the straight line method, the amount of depreciation expense during the first year is higher than that of the double-declining-balance. D) Regardless of the depreciation method, the amount of total depreciation expense during the life of the asset will be the same.
Share of customer differs from market share in that it measures the quantity of purchase dollars each customer spends on the company's products rather than the number of customers.
Answer the following statement true (T) or false (F)
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A. inseparable B. intangible C. viable D. heterogeneous E. perishable