Shopper profiles should ideally be comprised of both demographic and lifestyle factors

Indicate whether the statement is true or false


True

Business

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Often, inexperienced salespeople mistakenly believe that during the sales call, they should

A. note the office environment. B. do all the talking. C. listen carefully to the customer. D. act positively. E. pay attention to body language.

Business

Behavior descriptions should meet which of the following criteria?

A) describe only observable behaviors B) include terms such as "never, always, or constantly" C) focus on more than one behavior D) present inferences about another's motives

Business

A graphical depiction that makes use of small pictures or symbols to display the data is called a pictograph

Indicate whether the statement is true or false

Business

Preferred stock is considered the residual equity of a corporation

Indicate whether the statement is true or false

Business