Your textbook suggests that consumer-focused marketing faces potential problems. What are they?
What will be an ideal response?
Answer: Problems faced by consumer-focused marketing include jealousy, or turf battles, among practitioners who favor their own discipline of marketing, such as advertising; the difficulty of measuring results; growing concern about consumer rights to privacy; and the potential weakening of core values as some organizations place excessive emphasis on consumer wants and needs and deficient emphasis on the core values that unite the organization and its products.
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Which of the following was the major effect of the Telecommunications Act of 1996 on radio?
A. Fewer stations played urban contemporary music. B. Many conservative talk radio hosts were forced off the air. C. Radio programs started having content ratings similar to that used by movie studios. D. Individual companies were allowed to own an unlimited number of radio stations.
Which term is LEAST effective for recognizing cultural differences between groups?
A) German American B) Japanese American C) African American D) Brazilian
Which of the following demonstrates the use of time polychronically?
a. Sara is reading a book before she heads to bed. b. Jessica closes her computer tablet while talking to her friend to avoid distraction. c. Norton texts on his phone while watching a movie with friends. d. Jeffery prefers to see movies at the movie theater instead of renting them.
Corey thinks that people who are outgoing are also friendly, confident, and fun. Corey's assumption that outgoing people are also friendly, confident, and fun is an example of ________ at work
A) ?a standpoint B) ?a self-serving bias C) ?a stereotype D) ?implicit personality theory E) ?mind reading