Who among the following does NOT participate in the purchase decision process of a buying organization?
A) individuals who use the product or service
B) individuals who influence the buying decision
C) individuals who make the buying decision
D) individuals who supply raw materials
E) individuals who control the flow of information to others
D
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A disadvantage of the corporate form of business entity is
a. mutual agency for stockholders b. unlimited liability for stockholders c. corporations are subject to more governmental regulations d. the ease of transfer of ownership
Which of the following is true?
a. Core competency theory argues that an organization should outsource specific core assets. b. Core competency theory argues that an organization should focus exclusively on its core business competencies c. Core competency theory argues that an organization should not outsource specific commodity assets. d. Core competency theory argues that an organization should retain certain specific non?core assets in-house.
Only a guardian can enter into legally binding contracts on behalf of a mentally incompetent person.
Answer the following statement true (T) or false (F)
What is a segmentation base (or segmentation variable)? Name the common segmentation bases used by marketers to segment consumer markets.
What will be an ideal response?