You're preparing a report on how to reduce network problems at your company's home office. Since the report is organized in the direct approach, the close should
A) present the conclusions and recommendations for the first time.
B) be relatively long.
C) be relatively brief.
D) end by asking readers for a decision.
E) restate your qualifications.
Answer: C
Explanation: C) You must understand your audience before you can determine the correct length of a report. If the audience is receptive and the direct approach is being used, a report can be succinct, just long enough to inform readers of the subject matter.
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The referral approach is most likely effective because customers:
A) appreciate prepared salespeople B) expect to ask and answer many questions C) tend to focus on benefits instead of features D) usually trust a salesperson who presents statistical data E) are impressed by product benefits presented by satisfied customers
One of the most important objectives of a forms control program is to guard against the development of unneeded forms
Indicate whether the statement is true or false.
Bill is injured while standing on the corner of Hollyhock and Vine when Mia's new Hog speeds out of control because of a defective part. In most jurisdictions, Bill:
a. can sue the motorcycle manufacturer even though he does not have privity. b. cannot sue the motorcycle manufacturer because his injuries are personal injuries as opposed to economic loss. c. cannot sue the motorcycle manufacturer because the lemon laws require arbitration. d. cannot sue the motorcycle manufacturer because there is no privity of contract.
Brands are assets that can be legally protected through trademarks.
Answer the following statement true (T) or false (F)