Tailoring your speech to fit audience needs and interests is described in the text as

A. shaping.
B. customizing.
C. form-fitting.
D. altering.


Answer: B

Communication & Mass Media

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One legacy of John F. Kennedy’s use of TV in the 1960 presidential campaign is that national political campaigns came to depend almost entirely on TV to promote presidential candidates

a. True b. False

Communication & Mass Media

Main points are _____.

a. complete sentence statements of the two to four central ideas b. part of the supporting material c. where you cite the sources for your information d. part of the introduction

Communication & Mass Media

Which of the following best describes the “narrative thread” or “kabob” approach?

A. using a person or incident as a representative of a larger issue B. hinting that two events share a cause and effect relationship C. comparing one individual to another D. blaming an entire group or organization for a specific problem

Communication & Mass Media

Quincy almost always backs down from any conflict. His friends call him a human doormat because he lets other people walk all over him. Quincy’s conflict style can best be described as ________

a) competing
b) accommodating
c) compromising
d) collaborating

Communication & Mass Media