Positioning is sometimes difficult because:
a. Alternatives are in the minds of the target audience, and anticipating all the possible alternatives is difficult
b. Organizations don't want to spend the money to figure out what position they should be in
c. Market niches don't respond to positioning
d. Doing nothing is easier, and a company can avoid being positioned if it does nothing
e. Nonprofits are really all alike and can't be differentiated
A
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The table below shows the population growth rate of a city for the years 2008 through 2012. Year Population Growth Rate 2008 0.8923 2009 1.0587 2010 1.1934 2011 1.2345 2012 1.0995 ? a. Compute the geometric mean. b. What has been the percentage growth in the population of the city between 2008 to 2012?
What will be an ideal response?
Most "why" questions about the use of a product or choice alternative involve two aspects: ________ and ________
A) attributes of the product; influences leading to knowledge of the product B) attributes of the product; how the product is used C) how the product is used; influences leading to knowledge of the product D) none of the above
Explain how wholesalers add value for a producer
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. Internal integration is the way an organization reacts to outside influences while external adaptation is the process of creating a shared identity among employees. 2. The three situations in which organizational culture can become dysfunctions are change, diversity, and mergers and acquisitions hindrances. 3. Networked cultures are characterized by a high degree of trust between employees and a willingness to communicate and share information. 4. The identifying characteristic of fragmented cultures is that making money is the top priority.