Tiphani, in her persuasive speech, says "So, by using these simple steps, you will save time, money, and energy." What form of persuasive appeal is this?

a. an appeal to self-esteem needs
b. a negative or guilt-based appeal
c. using cognitive dissonance
d. an appeal to positive motivation


d

Communication & Mass Media

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What is one of the key factors which have blurred the difference between face-to-face and virtual teams?

A. generational differences B. cultural differences C. changing role expectations D. rapid development of tools to support collaborative work E. none of the above

Communication & Mass Media

Exploratory research is often done to offer detailed descriptions of a given communication phenomenon

Indicate whether the statement is true or false.

Communication & Mass Media

"To inform the audience about the challenges of living with epilepsy" is a specific purpose

statement for an informative speech about a(n) __________. a. person b. object c. process d. condition. e. hobby

Communication & Mass Media

An event that follows a response and thereby makes that response more likely in the future.

a. aversive control b. punishment c. antecedent d. reinforcer

Communication & Mass Media