An event that follows a response and thereby makes that response more likely in the future.
a. aversive control
b. punishment
c. antecedent
d. reinforcer
Answer: d. reinforcer
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What is it called when mass media communicate cultural values to different cultures?
A) contemporary transmission B) historical transmission C) role modeling D) cultural Imperialism
This is the number of listeners who tuned in during a specific period for at least 5 minutes:
A. share B. average quarter-hour persons C. cume D. rating E. reach
What can be done to treat speech anxiety? Provide some specific suggestions
What will be an ideal response?
Reissuing of movies in black and white has become popular recently in part because ______.
A. black-and-white prints are popular with color-blind movie fans B. there is a massive audience for black-and-white films C. it costs very little to deliver digital “prints” to theaters compared to the cost of delivering film prints in the past D. You’re nuts. Studios don’t ever reissue movies in black-and-white.