The following returns were earned last year: Fund A, 10%, Fund B, 20%, the overall market, 11%. Fund A's beta was 0.8 while Fund B's was 2.0. Therefore, both funds would have been good investments
Indicate whether the statement is true or false
FALSE
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Customers who have purchased your product or service are familiar with its benefits
Assuming that your customers enjoyed the consumption experience, there is often potential left in the market from the current customers who could be persuaded to buy more. You, as a marketing manager, should therefore prioritize: A) market development strategy. B) diversification strategy. C) product development strategy. D) market penetration strategy.
A marketing audit only benefits a company that is in trouble; companies in good health do not need to conduct them
Indicate whether the statement is true or false
Market research and advertising are part of which business function?
a. materials management b. finance c. marketing d. production
Interno Computers Inc, together with subsidiaries, designs, manufactures, and markets personal computers and mobile communication and media devices, as well as sells related software, services, peripherals, networking solutions, and applications
worldwide. The company is planning to launch a high-end portable digital music player worldwide. What is the best way to organize this product launch?