What are the advantages and disadvantages of the Likert scale?
What will be an ideal response?
The advantages of the Likert scale are as follows:
1. Respondents readily understand how to use the scale.
2. It is suitable for mail, telephone, or personal interviews.
3. It is easy to construct and administer.
The major disadvantage of the Likert scale is that it takes longer to complete than other itemized rating scales because respondents have to read each statement.
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List and discuss three elements of the communication process and how they are pertinent to your speechmaking opportunities.
What will be an ideal response?
Which of the following is true with regard to the product/expansion grid?
A) It classifies SBUs into four distinct categories. B) It is a useful device for identifying growth opportunities. C) It helps companies analyze their internal strengths and weaknesses. D) It functions on the premise that firms should downsize to regain market share. E) It is a useful device for segregating customers into distinct categories.
An example of the type of relationship required to find undue influence would be:
a. a salesperson-purchaser relationship. b. a bartender-customer relationship. c. a doctor-patient relationship. d. a neighbor-neighbor relationship.
Review the contemporary review of a career and discuss the boundaryless concept.
What will be an ideal response?