Explain the "Creativity Model" established by Harley-Davidson
In 2010, Harley-Davidson established what it calls a "Creativity Model," whereby it uses Web-based crowd-sourcing as a source for its main marketing creative development. Crowd sourcing draws on the ideas of passionate brand fans around the world to help guide the creative direction of the brand.
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Engaging in which of the following will result in radical changes being made to an organization's processes?
a. Continuous improvement b. Benchmarking c. Reengineering d. Mass customization
Youngstown Company sells merchandise with a one year warranty. Sales consisted of 2,500 units in 2013 and 2,000 units in 2014 . It is estimated that warranty repairs will average $10 per unit sold, and 30% of the repairs will be made in 2013 and 70% in 2014 for the 2013 sales. Similarly, 30% of repairs will be made in 2014 and 70% in 2015 for the 2014 sales. In the 2014 income statement, how much
of the warranty expense shown will be due to 2013 sales? a. $7,500 b. $17,500 c. $25,000 d. $0 e. $12,500
The beta of Stock A is 2.1. The risk-free rate is 6 percent, and the market return is 13 percent. The expected rate of return of Stock A is 15.5 percent. Based on the above information, which of the following statements is true?
A. An investor should buy Stock A because its expected rate of return is less than the required rate of return. B. An investor should buy Stock A because its expected rate of return is greater than the required rate of return. C. An investor should not buy Stock A because its expected rate of return is greater than the required rate of return. D. An investor should not buy Stock A because its expected rate of return is less than the required rate of return. E. An investor should be indifferent towards buying or selling the stock.
When the intellectual property being licensed is technology protected primarily by a patent, a key license provision will be a clause setting forth the licensee's obligation to keep the licensed technology confidential
Indicate whether the statement is true or false