For estimating NPV, the IRR is the appropriate discount rate to use for an average-risk project
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: For estimating NPV, the WACC is the appropriate discount rate to use for an average-risk project.
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Biometric measures evaluate:
A) data about a person's heartbeat, perspiration levels, respiration, and body movements B) data about a person's attitudinal changes C) changes in sales after exposure to an emotional advertisement D) increases in verbal responses to questions posed in focus groups
According to the text, what is an ethical responsibility of a research agency?
A) To use all forms of data, as well as data obtained from any source - internal or external. B) Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. C) After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. D) Privacy related to the client's issues are not as important as safe keeping of the client's databases. E) B and D are valid statements.
Which of the following accounts has a normal credit balance?
a. Dividends b. Automotive Equipment c. Advertising Fees Earned d. Interest Expense
Janet likes to take the time to think carefully about a problem by breaking it into pieces. This way she can look at it in a more general way. This, she finds, helps her generate ideas about how certain products and services can be improved or made more innovative. Which of the following terms apply to Janet?
a. active search b. alertness c. analytical strategies d. building approach