A guest’s emotional responses have which two elements of interest to hospitality organizations?
a. impact on perception; impact on satisfaction
b. impact on per capita spend; impact on repeat business
c. degree of nostalgia; degree of loyalty
d. degree of arousal; degree of pleasure
d. degree of arousal; degree of pleasure
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The revenue recognition principle states that:
A. Revenue should be recognized in the period goods and services are provided. B. Revenue should be recognized in the period the cash is received. C. Revenue should be recognized in the balance sheet. D. Revenue is a component of common stock.
Generational marketing involves grouping consumers by age and ________ factors
A) behavioral B) socioeconomic C) lifestyle D) values E) psychographic
The purpose of accounting is
A. assumed around the world to be the same. B. about to be codified in the process of convergence. C. to build an objective measure of a company's results. D. influenced by a country's culture.
Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of
A. a transactional marketing orientation. B. supply chain management. C. C2C marketing. D. customer relationship management. E. typical production era marketing practices.