Sales and profits usually move together over time during the product life cycle.
Answer the following statement true (T) or false (F)
False
Sales and profits do not move together over time. Industry profits can decline while industry sales are still rising.
You might also like to view...
A business that produces a product to sell to retailers is called a merchandising business
Indicate whether the statement is true or false
Demands are wants for specific products backed by an ability to pay
Indicate whether the statement is true or false
________ are wholesalers who serve grocery and drug retailers, mostly in nonfood items. They price the goods, keep them fresh, set up point-of-purchase displays, and keep inventory records
A) Purchasing agents B) Rack jobbers C) Drop shippers D) Cash-and-carry wholesalers E) Manufacturers' agents
During the decline phase of the product life cycle, ________.
A. channel members cease to support the product B. promotion emphasizes brand advertising and comparative ads C. promotion is focused on product awareness D. companies boost customer service efforts to keep up with product E. the product reaches its maximum distribution