According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it
A) popular
B) available
C) intangible
D) impersonal
E) marketable
C
You might also like to view...
Properties are tangible rights of ownership to either real property (real estate) or financial property (stocks and bonds)
Indicate whether the statement is true or false
Which inventory cost flow assumption is allowed under U.S. GAAP but not under IFRS? Explain why some U.S. companies will lobby strongly to keep this method as an allowable alternative.
What will be an ideal response?
Name and explain TWO of the components of moral intensity and how they increase the visibility of a moral issue.
What will be an ideal response?
The variable costing reports of service firms will not report ________
a. contribution margin ratio b. manufacturing margin c. contribution margin d. None of these choices.