In a _ merger, two firms that heretofore have been competitors in the same line of business combine
a. conglomerate
b. vertical
c. diagonal
d. horizontal
D
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What step of the HURIER model asks the listener to make sense of the verbal and nonverbal codes to assign meaning to the information received?
a. evaluating b. interpreting c. responding d. understanding
Which of the following statements is true about prosumers?
A) They are employees who test a product before it is released in the market. B) They are employees who interact with customers to gather information about product preferences. C) The are the first users of a new product. D) They are advanced users who do not always represent the needs of an overall target market. E) They are consumers who purchase a product only when there are some discounts.
Which of the following is an example of a fixed asset for a music store?
A. Sheet music that is played in the store B. A selection of jazz CDs owned by the store employees C. An assortment of music displayed in the store D. A wide range of classical and electric guitars E. A computer that is used to manage the store's inventory
Personal interests of managers that interfere with their responsibilities as managers constitute an unethical conflict for them.
Answer the following statement true (T) or false (F)