You have just won a magazine sweepstakes and have a choice of three alternatives. You can get $100,000 now, or $10,000 per year in perpetuity, or $50,000 now and $150,000 at the end of 10 years
If the appropriate discount rate is 12%, which option should you choose?
A) $100,000 now
B) $10,000 perpetuity
C) $50,000 now and $150,000 in 10 years
Answer: A
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Which of the following statements is true of the use of presentation visuals?
a. You should include on a visual everything you wish to say about a given point. b. Too many visuals can overwhelm, bore, and tire the audience. c. The most effective visual combines many fonts, colors, textures, and images. d. You should focus your eye contact on the visual so your audience will do likewise.
The potential benefits lost by taking a specific action when two or more alternative choices are available is known as a(n):
A. Out-of-pocket cost. B. Differential cost. C. Sunk cost. D. Alternative cost. E. Opportunity cost.
Scenario 6.1 Use the following to answer the questions. Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others. Refer to Scenario 6.1. The type of decision making
that Kate is using to select an auto repair shop would be A. intensive decision making. B. extended decision making. C. routinized response behavior. D. selective decision making. E. limited decision making.
A marketing information system (MIS) is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.
Answer the following statement true (T) or false (F)