When Coca-Cola targeted end consumers across the global market with the ad campaign that they should "Taste the Feeling" to remind consumers that drinking a Coca-Cola makes everyday moments more special, it was using a
A. promotional pull strategy.
B. promotional push strategy.
C. price/quality positioning.
D. direct selling.
E. trade advertising.
Answer: A
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Answer the following statements true (T) or false (F)
1. The RATER scale enables customers to rate the quality of manufactured goods along five dimensions. 2. On her first visit to a new doctor's office, Melanie noted the fine furniture in the lobby and the crisp white coats that each of the staff wore. She was judging the tangibles dimension of the RATER scale. 3. Twice daily, factory workers at Teller Copperworks select random samples from the production runs and test them for quality, rejecting runs if too many samples fall outside a standard range of acceptability. These workers are engaged in benchmarking. 4. Reduced cycle time means a reduction in steps in a work process.
According to the industrial relations school, the best method to increase bargaining power of workers in their relationships with management is to:
A. Regulate markets to ensure that they are competitive B. Support the formation of individual labor unions and collective bargaining C. Support the formation of employer and worker cooperatives D. Prosecute and fine employers who mistreat workers
If a German company sells its stock in the United States, it is termed as _____.?
A. founders' stock? B. ?Yankee stock C. ?income stock D. ?growth stock E. ?Euro stock
Regarding OSHA inspections, which of the following statements is NOT correct?
a. most enforcement actions derive from employee complaints and OSHA inspections b. most inspections are unannounced c. if an emergency exists, OSHA has the right to enter a workplace without a warrant d. OSHA routinely visits each workplace annually e. none of the above