The middle level of brand positioning is ________

A) beliefs
B) values
C) product attributes
D) benefits
E) service


D

Business

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Administrative law focuses on the substantive laws of administrative agencies

a. True b. False

Business

Because Walmart has vast information about the consumer goods market, it might exert ________ power over P&G by providing or withholding important market information.

A. referent B. legitimate C. reward D. information E. coercive

Business

Values of numeric fields must be enclosed in single quotation marks

Indicate whether the statement is true or false

Business

One purpose of contract law is to make business matters more predictable.

a. true b. false

Business