____ planning translates the broad concept of the ____ plan into clear numbers, specific steps, and measurable objectives for the short term.
a. Operational, strategic
b. Operational, tactical
c. Strategic, tactical
d. Tactical, strategic
a. Operational, strategic
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Give two examples of by-product pricing
What will be an ideal response?
In most cases, the mere act of making a purchase decision
A) provokes buyer's remorse 99 percent of the time. B) automatically transforms a customer into a brand-loyal consumer. C) triggers a post-decision evaluation by the consumer. D) demonstrates the direct relationship between advertising and sales. E) proves that firms must meet higher order needs before satisfying lower order needs.
Your new firm uses cash on hand to purchase $5,000 of inventory. The two accounting transactions are to ________ cash by $5,000 and to ________ inventory by $5,000
A) decrease; increase B) decrease; decrease C) increase; increase D) increase; decrease
If an asset's disposal value is less than its ________, a loss on disposal occurs
A) original market value B) current book value C) initial cost or original book value D) current market value