During the idea generation phase of the Nominal Group Technique (NGT), group members work separately from the rest of the group

True

False


ANS: True

Communication & Mass Media

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If customers tilt in favor of a product, after an advertisement has been forgotten, indicating a latent change in consumer behavior, which concept does this indicate?

a) Sleeper effect b) Message branding c) Cognitive dissonance d) Audience predisposition

Communication & Mass Media

Claims of fact may state that a theory correctly explains a

phenomenon.. Indicate whether the statement is true or false

Communication & Mass Media

Which health-care PR agency developed a successful CSR campaign that distributed a single message using a crowd-speaking platform?

a. Chandler Chicco Agency b. Spectrum c. GCI Health d. TogoRun

Communication & Mass Media

Symbols are defined as:

a) involuntary expressions of present emotion. b) voluntary expressions that stand for or represent something else. c) meanings or interpretations people assign to an event. d) a low correspondence between the sender and receiver.

Communication & Mass Media