When creating a new name for a brand describe the basic brand name rules.

What will be an ideal response?


1. Does the brand name fit with the value proposition and the intended positioning; 2. Is the name legally available in all potential market countries; 3. Can people pronounce and understand the name; 4. Is the name ease of hearing and easy spelling and is the brand name unique and memorable.

Business

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Replenishing the petty cash fund will require a debit to the Petty Cash account and a credit to the Cash account for the amount of the replenishment

Indicate whether the statement is true or false

Business

A unilateral contract is a court-imposed agreement to prevent the unjust enrichment of one party when the parties have not previously agreed to an enforceable contract

Indicate whether the statement is true or false

Business

Match the appropriate definition a through h with the following terms:(a)A department whose manager is judged on the ability to generate revenues in excess of the department's costs.  (b)A department or unit that generates revenues and incurs costs, in which the manager is also responsible for investments made in operating assets.(c)Set up to control costs and evaluate managers' performances by assigning costs to the managers responsible for controlling them.(d)Compares actual and budgeted costs and expenses under the control of a manager.(e)A department whose manager is judged on the ability to control costs by keeping them within a satisfactory range. (f)A measure of departmental sales less direct expenses. ________ (1) Investment center________ (2) Performance

report________ (3) Cost center________ (4) Departmental contribution to overhead________ (5) Profit center________ (6) Responsibility accounting system What will be an ideal response?

Business

A partnership may exist:

A) For a fixed term. B) For a set time period. C) Until some event occurs. D) All of the above.

Business