Explain why correctly segmenting consumers will help a company target its marketing dollars more effectively
What will be an ideal response?
Instead of using mass advertising in an attempt to reach as many people as possible, the company can use advertising that will reach only consumers who are strong potential customers.
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How does smell impact customers' mood and emotions?
What will be an ideal response?
In a short essay, discuss the role of ethics officers.
What will be an ideal response?
In September, OSHA issued six serious citations to a woodworking company for exposing employees to hazards from paint and lacquer vapors and for improperly stored flammable materials. Proposed penalties were $7,250. In December, OSHA proposed additional penalties of $27,800 because the company did not provide timely documentation that the issues had been corrected and a follow-up inspection found three uncorrected hazards, three hazards that had been allowed to reoccur, and a new hazard. The December proposed penalty is for which type of violation?
A. Willful B. Failure to abate C. Other than serious D. Repeated E. Conscious violation
The main trait of a single-period model is that:
A) inventory has limited value after a certain period of time. B) it has the largest EOQ sizes. C) the order quantity should usually equal the expected value of demand. D) supply is limited. E) the cost of a shortage cannot be determined accurately.