If a trademark is to be used in foreign markets, it is wise to register it under the Lanham Act.
Answer the following statement true (T) or false (F)
True
The Lanham Act of 1946 spells out what kinds of marks (including brand names) can be protected and the exact method of protecting them. The Lanham Act is often a first step toward protecting a trademark to be used in international markets, though it does not force registration.
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Last summer a representative of OSHA, the agency responsible for enforcing health and safety regulations, visited one of Emilio’s construction sites and his company, Gutierrez Construction, was fined for several violations. To this company, OSHA represents a ______, part of an organizations' ______.
a. special-interest group; task environment b. government regulator; general environment c. political-legal force; general environment d. special-interest group; external environment e. government regulator; task environment
Which of the following services provides limited assurance?
a. Review. b. Audit. c. Examination. d. Compilation.
Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of strategy are Ron and Gail planning?
A) market penetration B) market development C) product development D) product adaptation E) diversification
In the context of foreign direct investment, which of the following statements is true of a partnership?
A. It is the most costly form of direct investment. B. It is a formal, long-term agreement. C. It is the most basic level of international market development. D. It is also known as domestic franchising.