Using social networking tools to converse with customers is called
A) analytical CRM.
B) social CRM.
C) operational CRM.
D) PRM.
E) ERM.
B
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_____ are difficulties that inhibit the achievement of goals. For example, the lack of parking may be the main reason why a new restaurant is failing.
A. Objectives B. Synergies C. Values D. Problems E. Alternatives
Advertising tracking by companies such as Nielsen IAG can indicate how well an advertisement performed compared to competing brands
Indicate whether the statement is true or false
If you are not an authority in a particular subject, how can you add credibility to your message?
A) Use phrases such as "In my experience" or "I believe" B) Add numbers and statistics to the communication C) Discuss areas where you are an authority D) Cite authorities and experts E) Use industry jargon and slang to ensure the tone of the message is correct.
“Crashing” a project ______.
a. is speeding up a project’s activities to accelerate its completion b. is equivalent to cancellation of a project c. is the unexpected termination of a project due to an external event (e.g., a natural disaster) d. is the unexpected termination of a project due to an internal event (e.g., poor management)