According to the text, the symbol used in the assignment of codes to each possible response to each question is usually a(n) ________
A) letter of the alphabet
B) Greek symbol
C) number
D) binary digit
E) ampersand
C
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Which of the following questions is most relevant to qualifying a prospect?
A) How long has the prospect been interested in the product? B) Does the prospect know the firm's decision maker? C) Can the prospect make the buying decision? D) Can the prospect pay in cash for the purchase? E) Has the prospect purchased anything similar before?
While retail image consists of the physical characteristics of a retailer, atmosphere is determined based on functional and psychological attributes
Indicate whether the statement is true or false
A job description is a written document that describes job relationships and requirements that characterize each sales position. Once established, the job description is then translated into a ________.
A. statement of job credentials B. statement of emotional intelligence C. statement of job education D. statement of job requirements E. statement of job qualifications
Of Mintzberg’s five structures, which one is characterized as having the most basic structure consisting of top management, few middle managers, and a task force?
a. Simple structure b. Machine bureaucracy c. Divisionalized form d. Task bureaucracy