______ is an effort by the organization to appease dissatisfied customers by offering credits, discounts, apologies, or free items/services.
A. Service recovery
B. Customer satisfaction
C. Order delivery
D. Customer service
A. Service recovery
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The account that represents the accumulated earnings of the corporation that have not been paid out to stockholders as dividends is called Paid In Capital in Excess of Par
a. True b. False Indicate whether the statement is true or false
When ConAgra learned that many mothers switched to time-saving meals and snacks when school started, it launched its "Seasons of Mom" campaign to help grocers adjust to seasonal shifts in household needs
Which of the eight possible actions to improve the quantity and quality of its marketing intelligence yielded this insight? A) Train and motivate the sales force to spot and report new developments. B) Motivate distributors, retailers, and other intermediaries to pass along important intelligence. C) Hire external experts to collect intelligence. D) Network internally and externally. E) Set up a customer advisory panel.
A person thinking, “I’m too young to get married,” is exhibiting which type of turning point?
a. interpersonal/normative b. dyadic c. social network d. circumstantial
Investments are initially recorded in accounting records at cost. However, after the purchase, the value on the balance sheet may be adjusted due to subsequent conditions. List three such subsequent conditions