Generally, less money is spent on advertising in B2B markets than in B2C markets because
A. publicity is the most effective advertising in B2B markets.
B. business customers prefer coupons.
C. B2B marketing usually involves more personal selling.
D. B2B marketing is too expensive to use advertising.
E. B2B markets are too homogeneous to use advertising.
Answer: C
You might also like to view...
Maximization of selling time and minimization of non-selling time are the major goals of routing and scheduling decisions.
Answer the following statement true (T) or false (F)
Creative Crew is a direct-marketing company that sells merchandise such as T-shirts, customized coffee mugs, calendars, key chains, bags, and the like. It uses telemarketing to inform prospective customers about the range of products offered by the company. Interested customers are provided with a website URL, which contains a form where they place their purchase orders. This is an example of using
A. specialty advertising. B. the two-step approach to direct marketing. C. direct marketing in combination with support media. D. the one-step approach to direct marketing. E. sweeps marketing.
When a multiple-column subquery is included in the outer query's WHERE clause, the column names listed in the WHERE clause must be in the same order as they're listed in the subquery's SELECT clause
a. True b. False Indicate whether the statement is true or false
______________________________ is the data processing mode in which little or no delay occurs between any two data processing steps.
Fill in the blank(s) with the appropriate word(s).