Define the rule of similarity and give an example.

What will be an ideal response?


The ideal answer should include:
- The rule of similarity states that things that are physically similar (that look alike) are perceived to belong together and to form a unit.
- Students' examples will vary. An example might be that the principle of similarity would lead you to see people who dress alike as belonging together. For instance, all of the football players at a university wear the same uniform; therefore, they are perceived to belong together and form a unit.

Communication & Mass Media

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The statement that observations about human communication capture an underlying reality is

a. an assumption b. a demonstrable fact c. completely untrue d. exists in quantitative research only e. exists in qualitative research only

Communication & Mass Media

The evaluation of violations of nonverbal expectancies depends largely on ______.

a. the culturally learned expectancies b. the attractiveness or reward value of the violator c. the duration of the proxemics d. the duration of the chronemics

Communication & Mass Media

Ben gave several suggestions to his supervisor as to how to improve telephone customer service. Ben's communication can be described as _______

a. lateral b. upward c. grapevine d. downward

Communication & Mass Media

Which relational dialectic involves tensions surrounding the need for consistency in a relationship as well as "newness and novelty"?

A. old and new B. expression and privacy C. stability and change D. integration and separation

Communication & Mass Media