Ethical responsibility includes the elements of all of the following except
a. being accountable to other individuals and groups
b. being accountable to one's own conscience.
c. advocating persuasion restraint.
d. adhering to agreed-upon standards.
c
You might also like to view...
Why is the success of a PR effort difficult to gauge?
A) PR tries to build good will which is intangible and hard to measure in concrete terms. B) Advertising efforts always receive more attention and are more visible. C) PR is too long-term a function to be measurable. D) PR's efforts are usually rooted in a larger advertising plan.
Select a piece of supporting material you have found on the Internet. Evaluate this evidence,
using the four criteria listed in your textbook.
Which of the following is an advantage of advertising in newspapers?
a. Short life span b. Quality of printing versus magazines c. National distribution d. Opportunity for co-op advertising
Which of the following is NOT a guideline for using language
in an informative speech? a. Use we and you to help the audience feel included. b. Use previews and reviews to help with complex topics and memory. c. Avoid jargon, acronyms, and unfamiliar references as much as possible. d. Use a formal style of language.