Why is the success of a PR effort difficult to gauge?
A) PR tries to build good will which is intangible and hard to measure in concrete terms.
B) Advertising efforts always receive more attention and are more visible.
C) PR is too long-term a function to be measurable.
D) PR's efforts are usually rooted in a larger advertising plan.
Answer: A
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The first step in conducting a personality campaign is to
A) prepare a biography of the client. B) interview the client. C) plan a marketing strategy. D) research competitors. E) begin image repair.
Which of the following things happened in 1994?
A) shopping malls arrive on the Internet B) Internet talk radio beings broadcasting C) Advanced Research Projects Agency (ARPA) is created D) Internet Relay Chat (IRC) is developed
Current FCC ownership rules limit the number of radio stations an individual or group may own nation-wide to ________ of each class (AM and FM)
a. 7 b. 10 c. 15 d. 20 e. there are no limits on radio ownership
An example of appreciative listening is an individual who listens compassionately
to a friend who lost a family member due to cancer. Indicate whether the statement is true or false.