Which of the following is not a key idea of affirmative action?
a. Representation of groups is best accomplished by remedying harms to individuals
b. Effectiveness of remedies is judged by intent rather than results.
c. All of these are key ideas of affirmative action.
d. Discrimination has systematically restricted opportunities for groups of people.
e. There must be preferential treatment for qualified members of groups who have suffered from discrimination.
a
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Why is the success of a PR effort difficult to gauge?
A) PR tries to build good will which is intangible and hard to measure in concrete terms. B) Advertising efforts always receive more attention and are more visible. C) PR is too long-term a function to be measurable. D) PR's efforts are usually rooted in a larger advertising plan.
What is the primary target group for most advertisers of consumer products?
a) Women between the ages of 18 and 49 b) Men age 16 to 24 c) People age 65 and older d) Teenagers
Your textbook authors recommend that presentation speakers
should dress a. in their most comfortable clothing. b. to match audience expectations. c. very casually. d. very formally. e. stylishly and fashionably.
The minimum equipment in a production studio usually includes:
A. some sort of console B. a computer workstation C. good quality mic D. a digital cart E. a CD player F. perhaps a MiniDisc, cassette or turntable G. all of these*H. none of these