Discuss how identity fusion is related to the likelihood that one will provide help to others

What will be an ideal response?


How strongly connected people feel with an in group can influence how willing they
are to help fellow group members. William Swann and Michael Bushrmester (2015)
report that people who experience identity fusion with a group—that is, a strong sense
of "oneness" and shared identity with a group and its individual members—are more
likely to help group members, even to the point of risking or sacrificing their lives in the
process. The groups to which people feel fused may even be relatively large and
abstract. Bushrmester and Swann (2015) measured how fused a sample of Americans
felt with their country. The researchers couldn't have known this, of course, but a
week later there was a terrorist bombing at the 2013 Boston Marathon. Two days after
the bombing the researchers contacted the participants again and asked them what
actions, if any, they had taken to help the victims of the bombing. The more fused the
participants were with their country, the more likely they were to have taken actions to
provide support for the victims.

Psychology

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