The "genre chicken or the generic egg" dilemma is the question of whether one begins with a notion that an notion of the "ideal" genre and uses this abstract idea to analyze texts

or whether one begins by looking at a group of texts and
inductively generating a description of the genre

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T

Communication & Mass Media

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Public relations is an important management tool

Indicate whether this statement is true or false.

Communication & Mass Media

PR efforts in handling publicity are usually a two-part operation: providing the information you want to convey to audiences through the mass media and responding to inquiries from the media

a. True b. False

Communication & Mass Media

We decide whether to incorporate others' comments into our self-concept by evaluating the feedback using three criteria: frequency of the message, __________, and how consistent the message is with our own experiences and other feedback we've received.

A. politeness of the feedback B. whether we perceive the feedback as credible C. whether the feedback was solicited D. specificity of the feedback

Communication & Mass Media

Chronic apprehension is helpful; situational apprehension is not

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Communication & Mass Media