________ appeals aim to educate people by pointing out cause-and-effect relationships between behaviors and health outcomes.

A. Emotional
B. Positive-affect
C. Negative-affect
D. Logical


Answer: D

Communication & Mass Media

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The perspective that a multitude of ethnic cultures can coexist within a given environment, retaining their original heritage while functioning in the mainstream culture is known as:

A. The melting pot. B. The salad bowl. C. Global swarming. D. Cultural incorporation.

Communication & Mass Media

Integrated marketing communication refers to a. more carefully coordinated activities of a campaign

b. several different campaigns working together to motivate a region. c. none of the above. d. a single ad or news release aiming to sell a product or idea.

Communication & Mass Media

Which of these statements is self-destructive and thus damaging to self-esteem?

A) I'm creative. B) The world is a happy place. C) I'm exciting. D) I'm going to fail this class.

Communication & Mass Media

Which of the following topics would be most appropriate for an informative speech?

A. why you should avoid alcohol B. why you should vote Republican C. how to perform emergency first aid D. benefits of recycling and why you should recycle

Communication & Mass Media