An electronics store provides discount coupons to its customers when they buy a product. Which marketing activity, other than advertising, does this situation illustrate?
A. Publicity
B. Merchandising
C. Distribution
D. Sales promotion
Answer: D
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______ are more systematic than commonsense theories because they represent agreed-on ways of doing things for a particular profession.
A. Scholarly theories B. Working theories C. Only provable theories D. Impractical theories
Sales does not meet the criterion of making a significant contribution to society.
Answer the following statement true (T) or false (F)
Jim was a crook. He embezzled $450,000 from his employer. When his employer found out about his misdeeds, before even conducting a thorough investigation, he went and gave all the details to a local newspaper agency. The next day Jim read his own story, with his own name, in the newspaper. Which of the following is correct?
a. The company did the right thing by publishing Jim's identity in the newspaper because it punished him for stealing as well as served a warning to his neighbors who might also be at the risk of being defrauded. b. The company should not have put Jim's name and story in the paper because when other employees will come to know about it, they might leave the organization. c. Jim may have been misrepresented in the story by the newspaper agency and the company might face legal consequences. d. Publishing the story in the newspaper was a wrong thing to do because Jim's family will be embarrassed.
______ is a conflict management strategy that attempts to adjust one’s views to play down differences between parties.
A. Compromise B. Accommodation C. Avoidance D. Competition